Share Market News Live

5 Outdoor Signs that Chicago Businesses Need to Attract More Customers

Chicago, IL – July 4, 2017 – Everyone knows that you only get one chance to make a great first impression. The same is true for your business. If you want to entice more clients and customers to enter your business, then you need compelling storefront signs that set the expectation for what they will find inside. Smart placement of impactful signage intended to educate, excite, and entice customers about your products and services can make a big impact on your bottom line. 

We reached out to Mike Sobel, of Chicago’s own Custom Signs and Wraps, to discuss what signs can make or break a business, and he had the following insights to share:

1. Storefront Sign

This is a custom sign that spells out your business name for all to see. There are many different types of storefront signs. An attractive storefront sign will not only tell potential guests who you are, it also says a lot about your business and your brand. Have a clean, metallic logo sign? This tells clients that you are a smooth, moden operation with a high-level of professionalism. A multi-colored, illuminated sign sends the message that you are a fun and funky business. No sign at all says that you are out of business. 

Cater the styling of your sign to the type of customers that you want to attract. If you have a high-end business, looking to attract deep-pocketed clients, then you need an attractive, high-end sign. If you want to attract moms with young children, then a colorful, playful sign will let them know that your shop is for them.

2. Window Signs

Window signs reflect what the customer can expect from your business, such as the types of products you offer or services you provide. From full-vinyl graphic window displays to banners, posters, and spot graphics, your windows provide a huge opportunity for business promotion, regardless of your business type and target audience. 

While it seems like retail stores benefit most from window signage, there are many different types of window graphics that benefit different business models, such as informative window murals for service providers, or etched or frosted film for those wishing to provide privacy to their patrons.  

3.  A-Frame Signs

An A-frame sign is a type of temporary, easily updated signage that can be used in many different areas and facets of your business and marketing. These signs are ideal for restaurants offering daily specials, retail establishments promoting a sale, and service providers who want to promote an offer.

A-frame signs can literally stop traffic. Typically placed in front of your business, partially blocking the sidewalk to ensure no one passes by without seeing your message, they provide you with a captive audience and lots of visibility for your marketing dollar.

4. Vehicle Wraps

Custom commercial vehicle wraps provide many benefits to the business owner. Parked at your location, they add a level of cohesiveness and professionalism. When on the road, they share your branding with everyone you pass (or who passes you, depending on how fast you drive). 

These are a great way to make all the vehicles in your fleet instantly recognizable, and provides clients with peace of mind that you are a representative of the company if you make house calls. An attractive, professionally designed, fabricated, and installed vehicle wrap is a great way to reach a larger audience for all business types!

5. Pole Signs

Not every business has the benefit of busy sidewalks or main road frontage, making it challenging to bring new customers in off the street. Pole signs are large, towering signs that rise above the noise and clutter of the street level, allowing your messaging to be seen from a distance. 

While most popular with gas stations, superstores, and restaurants, they can be used by any business wishing to draw customers from major roadways. Pole signs are frequently used by shopping centers as well, to advertise all of the different businesses a consumer can find within the complex. Pole signs are the ultimate in visibility.

The Bottom Line

Believe it or not, signs make a big impact on the bottom line of your business. The quality of those signs can determine whether that impact is a positive or negative one. Mr. Sobel recommends working with an expert sign company who handles all aspects of custom sign design, fabrication, and installation for the best possible results, such as Custom Signs & Wraps, serving Chicago’s Golden Corridor, including Elgin and Schaumburg, IL.

Media Contact
Company Name: Custom Signs & Wraps
Contact Person: Scott Baker
Email: [email protected]
Phone: (402) 810-7886 , (800) 243-2077
Address:1235 Humbracht Circle, Unit J
City: Bartlett
State: IL
Country: United States


February 2018
« Jan